Know your true profit. Every order, every campaign.
WeProfit combines server-side tracking, attribution and your real costs — products, payment fees, shipping and ad spend — so you see actual net profit per store, per channel and per campaign. Not just revenue.
Built for Shopify, WooCommerce, Wix and custom storefronts.
Features
Everything between a click and your bank account
Ad platforms report their own success. Your accountant reports three months later. WeProfit sits in the middle and tells you what actually happened — today.
Server-side tracking
Events delivered server-to-server to 10 ad networks — Meta, Google, TikTok, Pinterest, Snapchat, X, Microsoft, Reddit, LinkedIn and Taboola — resilient to ad blockers and browser tracking limits.
True profit engine
Revenue minus refunds, product costs, payment fees, shipping and ad spend — computed per order with historical cost snapshots, so last month's profit doesn't change when today's prices do.
Profit by campaign
Net profit, POAS and your personal break-even ROAS for every channel and campaign. Know which ads print money and which quietly burn it.
Automatic ad spend
Connect your ad accounts once and daily per-campaign spend imports itself, refreshed hourly with the platforms' own restated numbers. Daily schedules and manual entries cover everything else.
Attribution that holds up
Orders match to sessions through a layered ladder — cart attributes, checkout tokens, email, landing URL — so your channel numbers stay honest even when browsers fight back.
Every store, one screen
A portfolio overview across all your stores — profit, spend and performance, converted into a single display currency of your choice.
One formula, applied to every order, rolled up to every channel and campaign.
How it works
Live in minutes, not weeks
Three steps between you and a P&L you can finally trust.
Connect your store
Install the Shopify app, the WordPress plugin or the Wix integration — or wire up any custom storefront with a lightweight script plus a simple server-side API. Orders, refunds and sessions start flowing right away.
Add your costs
Product costs import automatically from Shopify and WooCommerce — set them once anywhere else. Configure payment fees and shipping rules, and connect your ad accounts for automatic spend.
Read your real P&L
Net profit per order, channel and campaign — updated as orders happen, with spend and attribution reconciled for you.
FAQ
Questions, answered
The things merchants ask us first.
When can I sign up?
WeProfit is currently in private beta and not yet open to the public. We are onboarding a limited number of stores — request early access below and we'll get back to you.
Which platforms do you support?
Shopify (app), WooCommerce (WordPress plugin), Wix, and any custom storefront via a lightweight script and server-side API.
Do you change anything in my ad accounts?
No. Ad account connections are strictly read-only: we import campaign names and daily spend so they appear in your profit reports. We never create, edit or pause campaigns, budgets or ads.
How is net profit calculated?
Per order: revenue minus refunds, product costs, payment fees and shipping — then minus ad spend at the channel and campaign level. Costs are snapshotted historically, so changing a product cost today never rewrites last month's numbers.
Where is my data stored, and who can see it?
Your data is stored on infrastructure in the EU, encrypted in transit and with credentials encrypted at rest. It is visible only to you and the staff members you invite — never aggregated across customers, shared or sold. See our Privacy Policy.
Early access
WeProfit is not public yet
We're polishing the product with a small group of stores before opening the doors. If you want in early — or just want to be notified at launch — drop us a line and tell us about your store.
Request early access